about our subscription
At sasa coffee, we source exceptional single-origin coffees from East Africa's most remarkable growing regions - each lot selected for its quality and character. But great coffee doesn't stay great for long. Within weeks of roasting, all that character starts to fade, and that shift is easy to miss until you taste the difference.
That's why we built sasa around a subscription - not for our convenience, but because it's the only way to get exceptional coffee at its peak, on repeat, without overthinking it. Every order ships days after roast, timed to arrive right as you need it - no guessing, no stockpiling bags that go stale before you get to them.
It's coffee at its best, delivered exactly when it should be.
our story
sasa adopts its name from a native African language, Swahili, and means ‘now’.
at sasa our mantra is to be in the now, from that first sip of coffee to the moments that make up each day.
our love for the craft behind coffee means that we work with farmers that produce the finest beans grown at high altitudes in East Africa.
sasa is more than a name, it’s a way of being.
meet sasa's founder
Rwandan born and raised, Emmanuel has a love for all things East Africa.
Emmanuel has spent over 12 years working with coffee farmers in Rwanda and is passionate about the finest quality coffee beans - almost as seriously as he takes pulling the perfect shot for his morning coffee.
Now living in Los Angeles, and frequently being between LA, London, and Rwanda, Emmanuel is looking to bring the coffee from the region he calls home to communities around the world.
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Guji I ETHIOPIA
Regular price $23.99 USDRegular priceUnit price per -
Guji | Ethiopia
Regular price $23.99 USDRegular priceUnit price per -
Kageyo I RWANDA
Regular price $23.99 USDRegular priceUnit price per -
Karimikui I KENYA
Regular price $23.99 USDRegular priceUnit price per -
Maraba | Rwanda
Regular price $23.99 USDRegular priceUnit price per
WHAT MEMBERS SAY
Trusted by sasa coffee subscribers
Join 2,000+ coffee lovers upgrading their mornings with fresh single-origin coffee, delivered.
The quality is exceptional. Every bag delivers rich, complex flavors that make my morning ritual something special. I've tried many subscriptions, but this is by far the best.
I love discovering new single-origin beans each month. The freshness is unmatched, and the tasting notes are always spot-on. Worth every penny!
As a coffee enthusiast, I'm impressed by the careful sourcing and roasting. Each batch tells a story, and the flavor profiles are consistently outstanding.
The subscription has transformed my coffee experience. Fresh beans delivered right to my door, and the variety keeps things exciting. Highly recommend!
Finally found a subscription that matches my taste for specialty coffee. The East African beans are phenomenal, and customer service is top-notch.
Best coffee subscription I've ever had. The attention to detail in sourcing and roasting really shows. My mornings have never been better!
Find your sasa coffee in 60 seconds
Five questions. One coffee that actually fits how you drink it - plus 5% off your first bag.
Question 1 of 5
How do you like your coffee to taste?
Question 2 of 5
How do you drink your coffee?
Question 3 of 5
Do you have a go-to roast?
Light: Floral, bright, and naturally sweet with vibrant acidity.
Light-Medium: Bright, complex, and juicy with balanced sweetness.
Medium: Balanced, smooth and sweet with moderate body.
Medium-Dark: Rich, chocolatey, with a hint of roast character.
Dark: Bold, smoky, and full-bodied with deep roast flavors.
Question 4 of 5
What are you looking to brew?
Question 5 of 5
