about our subscription

At sasa coffee, we source exceptional single-origin coffees from East Africa's most remarkable growing regions - each lot selected for its quality and character. But great coffee doesn't stay great for long. Within weeks of roasting, all that character starts to fade, and that shift is easy to miss until you taste the difference.

That's why we built sasa around a subscription - not for our convenience, but because it's the only way to get exceptional coffee at its peak, on repeat, without overthinking it. Every order ships days after roast, timed to arrive right as you need it - no guessing, no stockpiling bags that go stale before you get to them.

It's coffee at its best, delivered exactly when it should be.

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our story

sasa adopts its name from a native African language, Swahili, and means ‘now’.

at sasa our mantra is to be in the now, from that first sip of coffee to the moments that make up each day.

our love for the craft behind coffee means that we work with farmers that produce the finest beans grown at high altitudes in East Africa.

sasa is more than a name, it’s a way of being. 

meet sasa's founder

Rwandan born and raised, Emmanuel has a love for all things East Africa.

Emmanuel has spent over 12 years working with coffee farmers in Rwanda and is passionate about the finest quality coffee beans - almost as seriously as he takes pulling the perfect shot for his morning coffee.

Now living in Los Angeles, and frequently being between LA, London, and Rwanda, Emmanuel is looking to bring the coffee from the region he calls home to communities around the world.

Shop coffee. Free nationwide delivery.

Sourced in East Africa. Roasted fresh in Los Angeles. Delivered to your door on subscription.

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